Pre-built · day-one ready

Industry drip campaigns

Every new Appointify client boots into a 4-step email drip tuned to their vertical. The sequence fires the moment a lead is captured, respects a Calendly booking the moment it lands, and lives on until the lead either books or hits the break-up email.

See the activation flow Onboarding checklist

Channel shape

4 emails per lead

Value → case-study → soft CTA → break-up. No second welcome email — your capture-time confirmation already covers that.

Per-vertical copy

Each vertical has its own step tone and value prop line. Roofers get a storm-damage fast-track mention; attorneys get a jurisdiction clause; dentists get an insurance carrier line.

Stops on Calendly booking

When a lead books, every still-pending email flips to cancelled in the same transaction-block as the SMS drip. No double-firing after a confirmed booking.

Per-vertical sequences

Subject lines and step offsets are pulled from src/lib/email/sequences/** at build time. Edit the per-vertical files and the table refreshes on the next deploy.

Roofers

Storm-damage fast-track, replacement and repair. · 4 emails

Offset	Subject
+1d Vertical-specific value prop	A quick note on storm damage with an open insurance claim Most roofers we work with book 30–40% more jobs in their first 60 days with Appointify.
+3d Proof point + soft CTA	38% more booked jobs in 90 days — what one roofer did A regional roofer partner in the Southeast added Appointify's chat widget in March. By June their booked-job count was up 38% and their after-hours leads were answered inside 90 seconds.
+5d Direct, low-pressure booking ask	Alex, ready when you are — Appointify If you've been thinking about adding an AI follow-up to your form, this is a good week to try it. The first 14 days are no-commitment — we set it up, you watch leads qualify, and you keep it only if it lands.
+7d Break-up email · last note	Last note — Appointify This is the last email in our roofer-partner sequence — we won't keep filling your inbox if now isn't the right time.

Med spas

Injectables, fillers, laser, weight-loss and IV therapy. · 4 emails

Offset	Subject
+1d Vertical-specific value prop	A quick note on injectables Most med-spa partners we work with see a 25–35% lift in booked consultations in their first 60 days with Appointify — and the inbound calls show up already pre-qualified.
+3d Proof point + soft CTA	31% lift in consultations — what one med-spa did A boutique med-spa on the West Coast added Appointify last quarter. Conversions were up 31% and the front desk stopped spending evenings triaging form leads.
+5d Direct, low-pressure booking ask	Alex, no-pressure timeline — Appointify If you've been weighing an AI intake layer for a week or two, the lightest way to test is a 15-min call. We bring our widget, you bring your real form, and we walk a live visitor path together.
+7d Break-up email · last note	Last note — Appointify This is the last email in our med-spa partner sequence — we'll go quiet if now isn't the right moment.

Attorneys

PI, family, criminal, estate and employment matters. · 4 emails

Offset	Subject
+1d Vertical-specific value prop	A note on personal injury intake Most attorney partners we work with see a 30%+ lift in booked consultations within 90 days of adding Appointify — and the inbound calls arrive pre-loaded with jurisdiction, statute window, and incident context.
+4d Proof point + soft CTA	42% more booked consultations — what one PI firm did A two-attorney personal-injury firm added Appointify's chat widget on their intake page in February. By May their booked consultations were up 42%, with the rare-after-hours lead count effectively doubling.
+6d Direct, low-pressure booking ask	Alex, a 15-min walk-through: no prep The lowest-friction way to evaluate Appointify is a 15-min call where we bring your jurisdiction-aware intake flow and walk a live visitor with you.
+10d Break-up email · last note	Last note — Appointify This is the closing email of our attorney-partner sequence. We won't keep filling your inbox if now isn't the right window.

HVAC

AC repair, heating, install and ductwork. · 4 emails

Offset	Subject
+1d Vertical-specific value prop	A note on residential HVAC intake Most HVAC partners we work with book 35–45% more repair-and-replace jobs in their first 90 days with Appointify — and the inbound calls arrive with system age, urgency, and property type pre-tagged.
+3d Proof point + soft CTA	44% more booked calls — what one HVAC contractor did A mid-sized HVAC contractor in Texas added Appointify in early Q2. Booked-call count was up 44% by end of quarter, with after-hours lead response inside 90 seconds.
+5d Direct, low-pressure booking ask	Alex, lowest-effort next step — Appointify If you've been weighing Appointify for a couple of weeks, the lightest possible test is a 15-min call. We bring the widget, you bring your real form — we walk a live visitor together.
+7d Break-up email · last note	Last note — Appointify This is the closing email of our HVAC-partner sequence — we won't keep filling your inbox if now isn't the right time.

Dentists

Cleaning, implants, emergency and cosmetic visits. · 4 emails

Offset	Subject
+1d Vertical-specific value prop	A quick note on your patient intake Most dentist partners we work with see 30–40% more booked appointments in their first 60 days with Appointify — and the inbound calls arrive with insurance carrier, visit reason, and timeline pre-tagged.
+3d Proof point + soft CTA	36% more booked visits — what one dental group did A three-location dental group in the Midwest added Appointify in February. By May their booked hygiene-and-restorative count was up 36%, and the front desk recovered two hours a day that used to go to voicemail.
+5d Direct, low-pressure booking ask	Alex, no-pressure 15-min — Appointify If you've been mulling an AI intake layer for a couple of weeks, the lightest path forward is a 15-min call where we bring your intake flow and walk a live visitor with you.
+7d Break-up email · last note	Last note — Appointify This is the closing email of our dentist-partner sequence — we won't keep filling your inbox if now isn't the right time.